I love this article.

Honestly, Tim, when ‘celeb’ writers like you come out and reassure the rest of us that a lot of content just falls through a black hole — it makes my day.

Luck is an important factor too. An unpopular may have better content than a really, popular post. It’s just that the popular one resonates with more people. Ofcourse, posts get popular for reasons one don’t understand at all.

The trick is to consistently write things from an original perspective, and leave the rest to the matrix.